English | Italian

"Wearable Gadgets Transform..." (Theme) The lastest total: 100+. you can read with page flip.

close
show list
related videos
Belgium vs Finland - Forssell Goal 79 minutes
Motel 168 SH Normal University
3104 Dunkagle Ct Bowie MD 20721 | Michele Hagan | Century 21 New Millinnium Annapolis
EWTF: Getting Ferry Morse and the Rogue Valley the training it needs
A Little Coaching
Benfica 0-1 Chelsea UEFA Champions League
Continue »
Pop theme

Scottish independence,Taliban,David Haines,Alex Salmond,Alan Pardew,California Fire,Kanye West,Jessica Simpson,Django Unchained,Danny Welbeck

Related theme

Wearable Gadgets Transform How Companies Do Business


em goals advantage

2013-10-22 02:40:06

Updated Oct. 20, 2013 7:52 p.m. ET

Big companies are putting wearables to work.

We've all seen gadgets that can measure our heart rates, how many calories we're burning or how many steps we take. Then there are devices that go even further, like Google Glass, which displays text messages and news feeds right up near our eyeballs.

Journal Report More in Leadership: Information Technology Video Chat

How safe is your data online? Readers put questions to The Wall Street Journal's big data-reporter Elizabeth Dwoskin and a panel of experts in this interactive video interview.

Now companies are figuring out how to use those kinds of gadgets to improve their business. They're giving wearables to employees and customers to gather subtle data about how they move and act—and then use that

    No results related

    Add now

information to help them do their jobs better or improve their buying experience.

Football teams, for instance, are putting monitoring devices in players' undershirts so coaches can tell exactly how fast they're moving and how hard they're exerting themselves. In offices, workers are getting smart badges that tell them how engaged or stressed they are during meetings, while warehouse crews are being supplied with talking glasses that warn them if they're about to fill an order incorrectly or crash their forklift.

For businesses, these gadgets represent a tremendous opportunity, but there is also a big risk involved. People will naturally resist real-world intrusions into their privacy, so businesses need to be very careful about asking employees and customers to strap gadgets on their heads, chests and wrists.

Early experiments with these gadgets have yielded a couple of valuable lessons. If companies push for wearable gadgets to pursue heavy-handed objectives, like ratcheting up efficiency or productivity, the move will invariably backfire and hurt morale. Instead, companies need to link up their goals with individual goals—such as using wearables to make an employee's job safer or more interesting, or giving customers a better deal.

Here are some of the new technologies out there and how companies are using them.

Office Networking, by the Numbers

To get a sense of what this approach looks like, consider the Hitachi Business Microscope—a gadget about the size of a company ID badge that workers wear on a lanyard around their neck.

The device is packed with sensors that monitor things like how workers move and speak, as well as environmental factors like light and temperature. So, it can track where workers travel in an office, and recognize whom they're talking to by communicating with other people's badges. It can also measure how wellthey're talking to them—by recording things like how often they make hand gestures and nod, and the energy level in their voice.

Workers can see how their communication habits and energy levels change depending on whom they're meeting or where—a one-hour brainstorming session with five colleagues where they energetically contributed, compared with the session where they just sat there.

The gadget's LCD screen displays real-time stats for personal feedback and benchmarking, and for implementing larger strategies to improve collaboration. According to Hitachi, one firm introduced the HBM after combining two product-design groups. Several weeks after the merger, the HBM showed little interaction between the two groups. The new manager, who came from one of the old groups, discovered that he was part of the problem, since data showed he was having little or no interaction with many new reports.

So, the new head intentionally made connections with direct reports who weren't previously part of his group. Others struck up new working relationships after they discovered there were people in the other group they could be collaborating with but weren't.

For these setups to work, though, companies need to take privacy into account. Sociometric Solutions Inc., which developed a product similar to the HBM, suggests three approaches. First, let users know in advance exactly what's being tracked and analyzed. Second, assure them that managers see only aggregate data—not stats on individuals. Finally, make participation optional.

Keep the Warehouse Humming

Many big companies track how people move around their websites. Now they can use wearable devices to apply the same kind of analysis to how people move around their facilities.

Consider "smart glasses" developed by Vuzix that use software from SAP AG SAP +3.61% SAP AG ADS U.S.: NYSE $76.41 +2.66 +3.61% Oct. 21, 2013 4:07 pm Volume (Delayed 15m) : 3.34M U.S.: NYSE $77.00 +0.59 +0.77% Oct. 21, 2013 7:15 pm Volume (Delayed 15m): 38,119 P/E Ratio 23.65 Market Cap $90.03 Billion Dividend Yield 1.45% Rev. per Employee $334,856 10/21/13 SAP's Co-Head Is Into the Clou... 10/21/13 SAP's Co-Head Is Into the Clou... 10/21/13 Europe's Stocks to Watch: EDF,... More quote details and news » SAP in Your Value Your Change Short position . The glasses can be used in a variety of settings. In distribution centers, for instance, a high-definition camera in the glasses scans bar codes and then offers warehouse workers voice and visual data on a head-up display. The glasses can warn workers about a number of things—for instance, that an item is fragile and they need to be careful when picking it up, or that they grabbed the wrong item for an order.

When connected to SAP software that manages warehouses, the glasses can monitor traffic flow around the building. They can suggest to workers what item on their list they should pick up next and give them the best route to get there—and warn them if they're about to collide with another vehicle.

Workers can also use the glasses to take more of a hands-on role. For instance, to solve a technical problem, such as a malfunctioning piece of equipment, a forklift operator can have a video chat with a remote expert, who is projected onto the lens's screen.

But, once again, companies that try these kinds of systems need to be careful. Research consistently shows that using new technologies to boost efficiency alone will backfire—workers will start to resent the intrusion. Instead, companies that introduce wearables should aim for goals like worker safety and autonomy. They should stress that the gadgets will mean fewer accidents, fewer returns to deal with and more chances to solve problems themselves.

Putting the Magic Kingdom Under the Microscope

Organizations can also use wearables to improve customer experience. Walt Disney Co. DIS +0.69% Walt Disney Co. U.S.: NYSE $67.61 +0.46 +0.69% Oct. 21, 2013 4:00 pm Volume (Delayed 15m) : 4.83M U.S.: NYSE $67.55 -0.06 -0.09% Oct. 21, 2013 5:45 pm Volume (Delayed 15m): 18,875 P/E Ratio 20.28 Market Cap $119.96 Billion Dividend Yield 1.11% Rev. per Employee $266,446 10/20/13 Wearable gadgets are transform... 10/18/13 Why Disney Briefly Weighed Sel... 10/18/13 Why Disney Briefly Weighed Sel... More quote details and news » DIS in Your Value Your Change Short position 's Walt Disney World Resort, for example, is testing wristbands equipped with RFID transmitters at its Orlando, Fla., park that are designed to make visits as seamless as possible. Guests can use the bands as a hotel-room key, park ticket and charge card by touching an RFID reader. (A PIN number is needed to make purchases, though.) The bands also connect to Disney's forthcoming vacation-planning system, where guests will be able to make reservations for meals, reserve attractions in advance and share vacation photos, among other things.

So, for instance, when visitors reserve passes for various attractions through Disney's website or app, the band will serve as a ticket. Long-range RFID readers, meanwhile, can do things like help staffers greet guests by name when they enter a hotel lobby. (Disney is also testing RFID-enabled cards that work the same way as the bands but aren't read at long range.)

Down the road, Disney may use the aggregate data from the RFID readers to get a much clearer picture of things like wait times and how guests flow through the parks. The company will then be able to adjust its offerings to smooth out the visitor experience. It could encourage guests to visit a less busy area of the park by allowing them to choose, in real time, another attraction for its FastPass+ program, which lets people enter rides with only a short wait. Usually, visitors must make those choices in advance.

Disney has put a number of safeguards in place to protect privacy. Most simply, guests won't have to participate in the program if they don't want to. Those who do can control the level of privacy they want. Beyond that, the bands don't store a visitor's personal information. Instead, the bands have a randomly assigned code that securely links to an encrypted database with user information.

For the Good of the Team

One of the most extensive experiments with wearables isn't in a conventional business—it's on the Buffalo Bills' practice field, where players wear OptimEye monitoring devices from Catapult Sports embedded in their undershirts. Each matchbox-size device is packed with gyroscopes, accelerometers and magnetometers that work with GPS systems to measure the players' acceleration, top speed, changes of direction and total distance run.

Coaches used to apply the eyeball test to gauge the fatigue of players. Now their laptops can crunch the data from the sensors to come up with a "PlayerLoad" stat, letting them see in more objective terms if anyone is overworked—a common cause of injury. If a coach sees that the tackle's total distance run is too high during a Tuesday practice, he knows to reduce the amount of running on Wednesday.

The devices can also get different coaches on the same page. A rookie linebacker, for instance, practices with special teams and defense, units run by different coaches. By analyzing data from the linebacker's wearable device, the coaches can work together to plan his time and intensity level with each practice squad and avoid overtraining.

There is also a long-term strategy at work. By collecting and analyzing data throughout this season, the Bills will be able use the ever-larger data samples to mine new insights while refining each position's safety standards.

A football team doesn't seem to have much in common with an everyday office, but their example holds a vital lesson. Every level of the organization—from players to coaches to the front office—buys into the wearables initiative because it emphasizes goals they all share: protecting players' health while improving their game. Companies that find ways to get their goals aligned with employees and customers can give themselves a big advantage.

Mr. Wilson is a senior researcher at Babson Executive Education. He can be reached at reports@wsj.com.

View Original Article: wsj.com
Disclaimer statement: The point of this article or rights belongs to the authors and publishers. We take no responsibility for the content of this article and legitimacy.
Do you have any questions about this article, please contact the news source wsj.com.
Or contact us

Share

Write an article relevant this topic share on facebook share on twitter share on google plus share on oknews share on linkedin share on digg share on reddit share on newsvine share on pinterest share on netlog share on tumblr share on delicious send email print add to favorite

"Wearable Gadgets Transform..." IN THE COMMUNITY!

Facebook
    Twitter

      PHOTO

        No results related
      Share one Sentence

      Manage my submission

      [{"b":"b","i":"1197778","t":"The world seen from Rome","a":1},{"b":"b","i":"1197762","t":"National Newsbits for September 18, 2014 - Yahoo News Philippines","a":2},{"b":"d","i":"858209","t":"Detectives appeal for help to solve the murder of Nahid Al-Manea","a":3},{"b":"d","i":"858222","t":"Sesa Sterlite Limited: Cairn India Announces Interim Dividend and Rajasthan Exploration Update","a":4},{"b":"b","i":"1197747","t":""Silent no more": Watch Gordon Brown's patriotic and passionate Scotland speech","a":5},{"b":"e","i":"502727","t":"While the Fashion World Swoons Over This Season\u2019s Styles, the Workers Making Them Are Fainting on the Job | The Nation","a":6},{"b":"e","i":"502730","t":"Lessons Never Learned\u2014From Vietnam to Iraq | The Nation","a":7},{"b":"b","i":"1197723","t":"Prosensa announces commencement of re-dosing of drisapersen in North America in patients with Duchenne muscular dystrophy - Yahoo Finance Canada","a":8},{"b":"d","i":"858196","t":"ERF Wireless Spins Off Multi-Million Dollar Asset Consisting of its Residential and Home Business Networks","a":9},{"b":"e","i":"502714","t":"Biden Touts 'Wisest Man in the Orient'","a":10},{"b":"e","i":"502717","t":"New York Man Indicted for Helping ISIS","a":11},{"b":"b","i":"1197702","t":"Featured Brokers","a":12},{"b":"b","i":"1197706","t":"Industrial & Commercial Hybrid & Pure Electric Vehicles 2014-2024: Forecasts, Opportunities, Players","a":13},{"b":"e","i":"502700","t":"IOS 8 Comes Out Today. Do Not Put It on Your iPhone 4S.","a":14},{"b":"c","i":"1814721","t":"Obama Doubles Down: No 'Ground War in Iraq'","a":15},{"b":"d","i":"858149","t":"Has Mario Balotelli made a generous donation to Manchester Dogs' Home?","a":16},{"b":"b","i":"1197654","t":"Sigur Palace, Inc. aka Freedom Energy Holdings Introduces New Board of Directors","a":17},{"b":"b","i":"1197656","t":"Featured Stories","a":18},{"b":"d","i":"858124","t":"EOS imaging Receives FDA Clearance for New Software Dedicated to Sagittal Balance and Posture Analysis","a":19},{"b":"d","i":"858127","t":"Mullen Group Ltd. Announces Declaration of Monthly Dividend","a":20},{"b":"e","i":"502646","t":"Bill Hader returning to host 'SNL' on Oct. 11","a":21},{"b":"b","i":"1197605","t":"NanoMech Raises $12 Million to Fuel Growth & Nanomanufacturing Innovations - Yahoo Finance Canada","a":22},{"b":"b","i":"1197608","t":"UC task force presents initial recommendations to fight sexual violence on campuses","a":23},{"b":"b","i":"1197613","t":"Rentrak Announces Top Ten Movies on Demand Titles for Week Ending September 7, 2014 - Yahoo Finance Canada","a":24},{"b":"e","i":"502634","t":"'Destiny' makes over $300 million in its first week","a":25},{"b":"b","i":"1197597","t":"Patient Outcomes Improve When Molecular Chemical Imaging Technology Is Used to Aid Robotic Surgical Procedures, According to New White Paper","a":26},{"b":"b","i":"1197600","t":"Modulo Demonstrates Physical-IT Security Convergence at ASIS and Hosts Industry Thought Leader Webinar Debate","a":27},{"b":"b","i":"1197601","t":"Delhi Development Authority Liberalises Freehold Policy in Building Plan Absence Cases","a":28},{"b":"f","i":"1070236","t":"Nike Boots Peterson as Vikings Admit 'Mistake'","a":29},{"b":"d","i":"858091","t":"Application Experts, A Fund Management Software Company, Is Honored as 'Best for Workers' By B Corp, Creating Higher ...","a":30},{"b":"d","i":"858092","t":"Vina Concha y Toro and Charton Hobbs New Partnership in Canada","a":31},{"b":"b","i":"1197579","t":"Groupon's Apple Pay Play Could Foster 2014 Share Rebound","a":32},{"b":"d","i":"858067","t":"Sesa Sterlite Limited: Cairn India Announces Interim Dividend and Rajasthan Exploration Update","a":33},{"b":"d","i":"858068","t":"Melissa Data Teams With V3Gate for Government Market Expansion","a":34},{"b":"e","i":"502613","t":"U.S. Strikes in Syria Won't Turn Locals Against Islamic State","a":35},{"b":"f","i":"1070105","t":"Nike Boots Peterson as Vikings Admit 'Mistake'","a":36},{"b":"d","i":"858048","t":"EOS imaging Receives FDA Clearance for New Software Dedicated to Sagittal Balance and Posture Analysis","a":37},{"b":"d","i":"858049","t":"NUL Group Extends IT Support Services Contract with Unisys","a":38},{"b":"c","i":"1814668","t":"Voices: Scotland will secede later, if not sooner","a":39},{"b":"c","i":"1814670","t":"Trading strategies now trump buy-and-hold","a":40},{"b":"b","i":"1197561","t":"With One Day Left, Scottish Vote Still Too Close To Call","a":41},{"b":"b","i":"1197562","t":"Scottish independence: Now the marathon becomes a sprint","a":42},{"b":"d","i":"858018","t":"Insight Property Group and J.P. Morgan Break Ground on Mixed-Use Apollo Project on DC's H Street NE","a":43},{"b":"d","i":"858035","t":"Randy Eurasians Surprise Scientists With Ancient Sex Romp","a":44},{"b":"b","i":"1197524","t":"NHS chief in obesity costs warning - Yahoo News UK","a":45},{"b":"b","i":"1197531","t":"On the Hill: Ukraine's president in Canada","a":46},{"b":"b","i":"1197532","t":"Fish-counting fence erected on arid Cowichan River","a":47},{"b":"b","i":"1197544","t":"Saran Raparthy is Tollywood\u2019s travel guide","a":48},{"b":"f","i":"1070104","t":"You're the Boss Blog: Today in Small Business: When You Don't Love Your Company Name","a":49},{"b":"b","i":"1197516","t":"Local 10 Investigates","a":50},{"b":"c","i":"1814645","t":"Ex-sheriff's deputy gets 50 years in child sex abuse case","a":51},{"b":"d","i":"857979","t":"Mood Tense Ahead of Scotland Independence Vote","a":52},{"b":"b","i":"1197490","t":"UN chief welcomes US assistance to fight Ebola","a":53},{"b":"d","i":"857929","t":"CHINA PIPE (00380) has dropped 6.452%. The last price is HK$0.058","a":54},{"b":"d","i":"857891","t":"Corrine Siba of Plains Midstream Canada Joins the Ranks of Industry Experts to Speak at Fusion 2014","a":55},{"b":"d","i":"857893","t":"UFX Becomes the First Online Broker to Offer Sunday Trading","a":56},{"b":"d","i":"857899","t":"NetDimensions Next Steps User Conference in North America Opens Today with Record Attendance","a":57},{"b":"d","i":"857910","t":"Ebola survivor pleads for world to save lives","a":58},{"b":"d","i":"857914","t":"World Vision Canada President and CEO, Dave Toycen, to retire","a":59},{"b":"d","i":"857918","t":"Kerala cabinet approves Rs 1,200 crore project of Taurus India","a":60},{"b":"c","i":"1814609","t":"stltoday.com","a":61},{"b":"d","i":"857867","t":"Newsela Inc. Raises $4.1 Million in Series A Investment Led by Owl Ventures","a":62},{"b":"d","i":"857870","t":"1010data Welcomes Silicon Valley Software Veteran Ken Comée to Its Board of Directors","a":63},{"b":"d","i":"857872","t":"DuPont Opens Innovation Center in Shanghai","a":64},{"b":"d","i":"857873","t":"Corrine Siba of Plains Midstream Canada Joins the Ranks of Industry Experts to Speak at Fusion 2014","a":65},{"b":"d","i":"857876","t":"Social Media Today's Social Change Agent Survey Shows Skills Influence Long-Term Career Growth","a":66},{"b":"d","i":"857878","t":"Frontier Airlines Announces One-Day Only $19 Fares From Phoenix To New Destinations Houston, Salt Lake City And San Francisco","a":67},{"b":"d","i":"857885","t":"Ad Council to Implement Mobile Marketing Programs In-House For the First Time","a":68},{"b":"d","i":"857840","t":"IHC disposes off all cases against PAT, PTI workers under section 144","a":69},{"b":"e","i":"502527","t":"Giving room to young talents","a":70},{"b":"b","i":"1197410","t":"Loblaw brings loyalty program to No Frills\u00ae stores - Yahoo Finance Canada","a":71},{"b":"b","i":"1197411","t":"Apple Expands Two-Factor Authentication to iCloud Backups","a":72},{"b":"b","i":"1197357","t":"Dreaming about Naga City\u2019s stuffed roast chicken with \u2018laing\u2019","a":73},{"b":"b","i":"1197373","t":"More cheer for Government on jobs - Yahoo News UK","a":74},{"b":"b","i":"1197384","t":"Wilcon Announces New Fiber Network Build Connecting Downtown Los Angeles and El Segundo - Yahoo Finance Canada","a":75},{"b":"b","i":"1197268","t":"Cedexis\u2019 Julien Coulon Honored with Ernst and Young Entrepreneur of the Year Award for Paris Region in France","a":76},{"b":"b","i":"1197269","t":"Haystak\u2122 Digital Marketing\u2019s Jason Wiley to Present SEO\/SEM Session at Digital Dealer Conference","a":77},{"b":"f","i":"1069983","t":"Today in Small Business: When You Don't Love Your Company Name","a":78},{"b":"f","i":"1069970","t":"Redskins Blog: Open locker room: News from Wednesday at Redskins Park","a":79},{"b":"c","i":"1814546","t":"Twitter\u2019s new guide for campaigners","a":80},{"b":"c","i":"1814503","t":"The Mod Duo is going to make guitar pedalboards obsolete!","a":81},{"b":"c","i":"1814501","t":"Senators cave to industry, abandon unbundling of broadcast TV channels","a":82},{"b":"e","i":"502520","t":"Kim Kardashian Kanye West: Little Door Dinner Duo","a":83},{"b":"e","i":"502487","t":"Why the Perfect Manhattan Is, Well, Perfect","a":84},{"b":"e","i":"502491","t":"Mighty Quinn's Burnt End Sandwich, One of Our 100 Favorite Dishes","a":85},{"b":"e","i":"502481","t":"Here’s the Scene at Today’s Opening of a Real-Life Friends Central Perk","a":86},{"b":"c","i":"1814420","t":"Featured Stories","a":87},{"b":"f","i":"1069847","t":"Beauty, Fashion And Publishing Industries Unite To Celebrate 25 Years Of Support For Women With Cancer At Annual ...","a":88},{"b":"c","i":"1814411","t":"Former PM Gordon Brown on Scottish separatists: 'This is not their flag, their country'","a":89},{"b":"f","i":"1069758","t":"Catt Co. Boys' Soccer Preview: A-L class of the county?","a":90},{"b":"f","i":"1069787","t":"Minnesota Vikings Suspend Adrian Peterson Indefinitely","a":91},{"b":"c","i":"1814387","t":"IOS 8 is coming today: How to get it -- and whether you should","a":92},{"b":"e","i":"502418","t":"If Greed Is Good, Why Is Insider Trading Bad?","a":93},{"b":"e","i":"502419","t":"Can a Nation's Soil Explain Its Economic Fortunes?","a":94},{"b":"e","i":"502420","t":"How Smart Grids Could Transform the Developing World","a":95},{"b":"e","i":"502431","t":"How to Download iOS 8","a":96},{"b":"c","i":"1814351","t":"Featured Stories","a":97},{"b":"f","i":"1069598","t":"Stock Market Today: Stocks Flat to Higher as Markets Brace for Fed","a":98},{"b":"f","i":"1069596","t":"Praesidian Capital Europe and Connection Capital Invest \u00a315 Million in Redeem Holdings Limited","a":99},{"b":"c","i":"1814343","t":"Hunt continues for survivalist accused of killing cop","a":100}]

      100

      The world seen from Rome