English | Italian

"Matt Light brings KEEL vodka..." (Theme) The lastest total: 100+. you can read with page flip.

close
show list
related videos
33 percent reservation for women in Telangana police | Studio N
Light, Regular Exercise May Reduce Cancer Risk By 10 Percent
Empowering Women to Fill a Seat at the Table
25 Percent: A Documentary - Trailer #1
33 percent Quota for women in Gujarat Police Force - Anandiben | 10tv
Nearly 70 Percent Turnout In Sikkim LS, Assembly Polls
Continue »
Pop theme

Scottish independence,Alex Salmond,Taliban,Afghan election,Larry Ellison,Alan Pardew,Jameis Winston,Eric Matthew,Django Unchained,Ole Gunnar

Related theme

vodka 40,place

Matt Light brings KEEL vodka to Boston


percent women ”

2013-09-21 08:39:03

Will real men drink light vodka?

Matt Light thinks so and who’s going to argue with the 300-pound retired New England Patriots lineman? Light has teamed up with the founders of KEEL Vodka to spread the 58-calorie per shot liquor throughout New England.

The market for low-calorie alcoholic drinks — especially vodka — has quickly become a crowded place. As a pitchman for light vodka, Light will have to compete against the likes of Bethenny Frankel, known for her appearances on “The Real Housewives of New York City.”

But most low-cal alcoholic products are marketed exclusively to women drinkers. The brand Frankel created, Skinnygirl, speaks for itself. Smirnoff has introduced several light, flavored vodkas, promoting them explicitly as a new drink for women.

Of all the products the three-time NFL Pro

    No results related

    Add now

Bowler could attach himself to, a diet liquor seems, well, unusual.

But Light said he was looking to focus his attention on a single project when KEEL founders Bill Dessel and Tom McGowan approached him. He believes there is an opening for a new product on the diet-liquor shelf that appeals to active and health-conscious men as well as women.

“Now people want to have options,” he said. “They want to look at healthier ways of going out and enjoying themselves. They want to stay balanced. That’s what we represent.”

KEEL is made at a boutique distillery in Brigby, Idaho, and is said to use Rocky Mountain snowmelt water that creates a smooth, clean taste. The company achieved a 58-calorie 1.5-ounce shot by reducing the alcohol content. The vodka is 24 percent alcohol, or 48 proof.

In comparison, most beers contain between 4 and 6 percent alcohol (often higher for micro brews), wine measures between 12 and 14 percent, and liquors are often around 40 percent. Skinnygirl Naked Vodka contains 30 percent alcohol by volume and has 75 calories per 1.5-ounce serving.

Critics say consumers could achieve the same low-calorie effect by simply consuming less alcohol with a higher proof. But the KEEL team describes its vodka as a drink you can have in your hand all day at a wedding and not worry about being “that guy.”

Light drinks are growing in popularity if restaurant menus are any guide. The use of the word “skinny” on drink menus increased 44 percent in the first quarter of the year compared to the same period in 2012, according to restaurant industry research firm Technomic of Chicago.

Donna Hood Crecca, senior director of Technomic’s adult beverage resource group, said millennial women have been the primary targets of marketing campaigns around low-calorie alcoholic drinks, but that doesn’t mean KEEL won’t have success attracting men.

“You definitively can do it,” she said. “It just happens that women are the core demographic that people are going after. But if you look at Michelob Ultra, it’s appealing to both active men and active women.”

KEEL is stocked in more than 100 restaurants and liquor stores in its home state of Rhode Island and now the company has set its sights on the Bay State.

The vodka is available in roughly 40 Massachusetts establishments, which include Davio’s and CBS Scene at Patriot Place and the Patriots Club at Gillette Stadium.

View Original Article: bostonglobe.com
Disclaimer statement: The point of this article or rights belongs to the authors and publishers. We take no responsibility for the content of this article and legitimacy.
Do you have any questions about this article, please contact the news source bostonglobe.com.
Or contact us

Share

Write an article relevant this topic share on facebook share on twitter share on google plus share on oknews share on linkedin share on digg share on reddit share on newsvine share on pinterest share on netlog share on tumblr share on delicious send email print add to favorite

"Matt Light brings KEEL vodka..." IN THE COMMUNITY!

Facebook
    Twitter

      PHOTO

      Share one Sentence

      Manage my submission

      [{"b":"c","i":"1817865","t":"Keyboard Apps Dominate The App Store’s Top Charts After iOS 8 Release","a":1},{"b":"f","i":"1075544","t":"Remembering Brian Clough: An outsider who'd mourn today's foreign greed and ignorance to soccer history","a":2},{"b":"f","i":"1075574","t":"Alibaba's Jack Ma Absolutely Loves 'Forrest Gump'","a":3},{"b":"f","i":"1075577","t":"Marissa Mayer Could Buy AOL Tomorrow If She Wanted To \u2014 A Deal Tim Armstrong Has Wanted In The Past","a":4},{"b":"c","i":"1817816","t":"AM Sacramento: Here’s what you need to know for Friday","a":5},{"b":"d","i":"863686","t":"The Air Force Was Officially Born 67 Years Ago Today","a":6},{"b":"d","i":"863687","t":"Why The US Air Force Is Way Tougher Than People Think [PHOTOS]","a":7},{"b":"e","i":"504304","t":"Alibaba Just Went Public -- NYMag","a":8},{"b":"e","i":"504263","t":"Alibaba Chair Inspired By 'Hero' Forrest Gump, Calls New Wealth 'Headache'","a":9},{"b":"g","i":"23706","t":"\u2122[[Nevada\u2122]] Ms. Olympia,2014,Live,Stream,Finals,Fitness,Bikini,Today,at,2014","a":10},{"b":"c","i":"1817762","t":"Alibaba's IPO debut delayed on first day of trading","a":11},{"b":"e","i":"504233","t":"Twiggy Turns 65 | InStyle","a":12},{"b":"e","i":"504234","t":"‘ER’ Debuted 20 Years Ago Today | InStyle","a":13},{"b":"d","i":"863642","t":"Scotland vote a game changer says Salvini - update","a":14},{"b":"d","i":"863574","t":"Canadian Museum for Human Rights preparations going down to the wire","a":15},{"b":"d","i":"863585","t":"Canada's foreign-language Oscar contender to be announced in Montreal","a":16},{"b":"f","i":"1075268","t":"It's On Every Single One of Us","a":17},{"b":"a","i":"1239806","t":"5 things to know for Thursday Sept. 18, 2014","a":18},{"b":"f","i":"1075246","t":"The Days of BABA Are Upon Us","a":19},{"b":"a","i":"1239878","t":"Frontier Communications Appoints Ken Arndt President of New East Region - Yahoo Finance Canada","a":20},{"b":"a","i":"1239884","t":"Nigeria Security Forces Routinely Use Torture: Amnesty","a":21},{"b":"a","i":"1239905","t":"Fed keeps rates low, but brace for the inevitable","a":22},{"b":"a","i":"1239910","t":"Air Canada Aligns Domestic First Checked Bag Policy with Other Canadian Carriers - Yahoo Finance Canada","a":23},{"b":"a","i":"1239930","t":"France strikes IS depot in Iraq","a":24},{"b":"a","i":"1239745","t":"Greek unemployment drops to 26.6% in second quarter","a":25},{"b":"f","i":"1075197","t":"Rappler Newscast | September 19, 2014","a":26},{"b":"a","i":"1239762","t":"Bank borrowing in new ECB programme below forecasts","a":27},{"b":"a","i":"1239796","t":"Kent County Health Department nabs national honor - and it's apples for all","a":28},{"b":"a","i":"1239819","t":"Adrian Peterson and Greg Hardy Put on NFL's Exempt List","a":29},{"b":"a","i":"1239875","t":"Houston Joins Dallas Creating U.S. Millionaires Fastest","a":30},{"b":"f","i":"1075201","t":"What you need to know: Friday","a":31},{"b":"a","i":"1239904","t":"Second crash on Denbighshire 'danger' road in a week","a":32},{"b":"a","i":"1239909","t":"58-year-old motorcyclist killed in crash - Yahoo News Malaysia","a":33},{"b":"e","i":"504205","t":"French Jets Carry Out First Attack on Islamic State in Iraq","a":34},{"b":"a","i":"1239717","t":"Other stories from today:","a":35},{"b":"a","i":"1239759","t":"Alexza Pharmaceuticals and Ferrer Provide Update on ADASUVE\u00ae European Commercial Activities - Yahoo Finance Canada","a":36},{"b":"a","i":"1239787","t":"StartUp Games To Hold First StartUp Board Game Tournament - Students Grades 4-7 Compete For Prizes","a":37},{"b":"a","i":"1239790","t":"Thomas Miller Joins Malwarebytes as Senior VP of Sales","a":38},{"b":"a","i":"1239810","t":"Public invited to learn about charter school","a":39},{"b":"a","i":"1239821","t":"Comtek Acquires Sorrento Networks IPR and Trademarks - Yahoo Finance Canada","a":40},{"b":"a","i":"1239838","t":"CloudFlare Keeps Organizations in Control of Their SSL Keys, Removes Need for On-Premise Network Infrastructure","a":41},{"b":"f","i":"1075252","t":"10 things to know Friday","a":42},{"b":"a","i":"1239651","t":"Pier 1 and Rite Aid shares tumble on lowered outlook; Yahoo shares rise ahead of Alibaba IPO | Hot Stock Minute - Yahoo Finance Canada","a":43},{"b":"a","i":"1239667","t":"Entegreat Adds Director of GE Software Practice","a":44},{"b":"a","i":"1239682","t":"IT Powerhouse EMC\u00ae signs with ADP\u00ae for Human Capital Management solution spanning 28 additional countries, strengthening existing relationship","a":45},{"b":"c","i":"1817660","t":"Silva and Rousseff Locked in Tie for Brazil Runoff, Poll Shows","a":46},{"b":"c","i":"1817661","t":"Prada Earnings Slide as Sales Growth Reaches Three-Year Low","a":47},{"b":"d","i":"863497","t":"Good Morning!","a":48},{"b":"a","i":"1239578","t":"Merck Animal Health to market Neogen's dairy genomic program","a":49},{"b":"a","i":"1239581","t":"Duni AB: Duni Launches Breakthrough Biomaterial Green PP","a":50},{"b":"a","i":"1239690","t":"Jonathan Hainsworth has been named locally as the man found dead in a flat in St Mary's in Southampton","a":51},{"b":"a","i":"1239555","t":"Phillip Min takes over as US Consul-General in Chennai","a":52},{"b":"a","i":"1239592","t":"Semcasting Awarded Patent for Device Independent Online Targeting Without Cookies","a":53},{"b":"a","i":"1239594","t":"Condrey Corporation Releases Galileo 2.5","a":54},{"b":"a","i":"1239601","t":"Schneider Electric Chooses Kinvey as the Foundation for their Enterprise Mobility Innovation Platform","a":55},{"b":"f","i":"1075230","t":"Dad would be dismayed today - Clough","a":56},{"b":"d","i":"863402","t":"Cop Logs: Oswego PD 09\/17\/2014","a":57},{"b":"d","i":"863404","t":"Spirit Week is coming, and we've got the lowdown","a":58},{"b":"c","i":"1817626","t":"Apple’s iPhone 6 And 6 Plus Go On Sale To Long Lines Of Fans","a":59},{"b":"d","i":"863391","t":"Retiring Shafter principal prepares for new role with district","a":60},{"b":"f","i":"1075178","t":"Stock Market Today: Stock Futures Rise Ahead of Alibaba Debut","a":61},{"b":"c","i":"1817619","t":"Former Tic Tock Diner manager to be sentenced in murder-for-hire plot","a":62},{"b":"d","i":"863336","t":"iPhone 6 goes on sale around the world","a":63},{"b":"d","i":"863338","t":"Celgene Appoints Tuomo P\u00e4tsi as President of EMEA and Commits to Continue Delivering Innovative Solutions to Meet ...","a":64},{"b":"d","i":"863343","t":"BlackRock(R) Announces September Distributions on Big Bank Big Oil Split Corp.","a":65},{"b":"d","i":"863345","t":"AmpliPhi Announces Departure of CEO","a":66},{"b":"d","i":"863351","t":"iPhone 6 goes on sale to fans \u2014 and resellers","a":67},{"b":"f","i":"1075145","t":"10 Things to Know for Today - Quincy Herald-Whig | Illinois & Missouri News, Sports","a":68},{"b":"f","i":"1075146","t":"10 Things to Know for Today","a":69},{"b":"d","i":"863315","t":"Deaths reported in Pakistan air raids","a":70},{"b":"f","i":"1075105","t":"European Union hails Scotland vote as boost for united Europe","a":71},{"b":"f","i":"1075148","t":"DealBook: Live Blog: Tracking the Giant Alibaba I.P.O.","a":72},{"b":"f","i":"1075152","t":"10 Things to Know for Today [09.19.14]","a":73},{"b":"d","i":"863246","t":"Gazprom reduces gas shipments to EU","a":74},{"b":"c","i":"1817558","t":"iPhone Black Market Surges in Hong Kong","a":75},{"b":"d","i":"863235","t":"Kolkata suffers as trade Unions call for indefinite transport strike alongside ongoing taxi strike","a":76},{"b":"d","i":"863236","t":"JU students boycott classes, block Registrar & Pro-VC's entry","a":77},{"b":"d","i":"863198","t":"EverFi Partners with the White House on Campus Sexual Assault Prevention Initiative?","a":78},{"b":"d","i":"863153","t":"Panasonic Announces Seven Grand Prix Finalists for Kid Witness News Global Contest 2014","a":79},{"b":"f","i":"1074946","t":"10 Things to Know for Today","a":80},{"b":"f","i":"1075031","t":"Ron Washington explains resignation","a":81},{"b":"f","i":"1074976","t":"10 Things You Need To Know Before The Opening Bell","a":82},{"b":"f","i":"1074980","t":"10 Things to Know for Friday, September 189","a":83},{"b":"f","i":"1074981","t":"10 Things to Know for Today","a":84},{"b":"f","i":"1074991","t":"10 Things In Tech You Need To Know Today","a":85},{"b":"f","i":"1075054","t":"10 Things In Tech You Need To Know Today","a":86},{"b":"f","i":"1075033","t":"Ex Rangers manager Ron Washington sorry for breaking wife's trust","a":87},{"b":"c","i":"1817505","t":"In Georgia, Politics Moves Past Just Black and White","a":88},{"b":"c","i":"1817491","t":"Libratone Diva","a":89},{"b":"d","i":"863096","t":"Infosys expands partnership with Microsoft Corp","a":90},{"b":"d","i":"863068","t":"Sophia Loren Opens Art Gallery Celebrating Her Career","a":91},{"b":"d","i":"863057","t":"Asian Games: 'Gangnam Style' Welcomes North Korea Delegation at Incheon","a":92},{"b":"d","i":"863032","t":"Aricept Approved In Japan As Treatment For Dementia With Lewy Bodies","a":93},{"b":"c","i":"1817454","t":"Indian TV news anchor sacked after referring to Chinese president Xi Jinping as Eleven Jinping","a":94},{"b":"d","i":"863016","t":"Mark Hunt loses 8kg in 24 hours for fight","a":95},{"b":"d","i":"863008","t":"Islamic State plot in Australia raises questions","a":96},{"b":"d","i":"863011","t":"Winners and losers from the ASADA verdict","a":97},{"b":"d","i":"863012","t":"ASADA verdict winners and losers","a":98},{"b":"d","i":"862996","t":"Apple fans count down for iPhone 6","a":99},{"b":"d","i":"862965","t":"Major takeaways from Xi Jinping's visit to India","a":100}]

      100

      Keyboard Apps Dominate The App Store’s Top Charts After iOS 8 Release